Mark Daniel Anton

Route-to-Market Coordinator | Business Analyst | Logistics Specialist
Lae, PG.

About

Results-driven Economics graduate with 5 years of progressive experience in FMCG and logistics, specializing in optimizing route-to-market strategies and delivering robust business intelligence. Proven ability to exceed sales targets, enhance operational efficiency, and drive data-backed decision-making to achieve business growth and stakeholder satisfaction.

Work

Pagani Group Limited
|

Business Analyst

Summary

Provided critical business intelligence and data analysis for a logistics firm, optimizing reporting processes and ensuring data integrity to support strategic decision-making.

Highlights

Implemented and maintained weekly business intelligence reports for key stakeholders, improving transparency and supporting informed decision-making.

Designed and executed a logistics asset record segmentation model using advanced Excel functions, which scored record leads and significantly enhanced the accuracy of company data reports.

Applied in-depth knowledge of business analysis requirements, safety protocols, and company SOPs to ensure compliance and operational excellence across operations.

Systematically monitored and rectified data discrepancies across multiple datasets, ensuring data integrity and reliability for critical business operations.

Coca-Cola European Pacific Partners
|

Route To Market Coordinator

Summary

Spearheaded route-to-market operations for a leading FMCG company, driving sales, marketing, and logistics efficiencies after a successful 18-month graduate trainee program.

Highlights

Supervised daily route-to-market operations, ensuring efficient product distribution and retail execution across a fast-paced environment.

Consistently exceeded personal sales and marketing KPIs, contributing directly to regional revenue growth and market share expansion.

Developed and implemented robust project management trackers and data input systems, improving progress monitoring and enabling timely reporting of critical issues to senior management.

Led weekly stakeholder meetings, presenting comprehensive progress reports, identifying key challenges, and facilitating data-driven decision-making to optimize RTM strategies.

Education

University of Papua New Guinea

Bachelor

Economics

Courses

Core Economics Courses

Business Management Courses

Computer Literacy & Numeracy

Passam National High School

Grade 12 Certificate - 4 Distinctions with 1 Credit

General Studies

Courses

Advance Maths

Business Studies

Economics

English

History

Brahman Secondary School

Grade 10 Certificate - Distinctions in all Courses

General Studies

Courses

English

Maths

Science

Social Science

Business Studies

Personal Development

Agriculture

Languages

English

Skills

Business Analysis & Intelligence

Data Reporting, Logistics Analysis, Data Segmentation, Data Integrity, SOP Compliance, Business Requirements Gathering, Stakeholder Communication.

Operations & Project Management

Route-to-Market (RTM) Strategy, Retail Operations, Project Tracking, Process Improvement, KPI Management, Supply Chain Coordination.

Sales & Marketing

Sales Targets, Marketing Strategy, Market Share Expansion, Customer Engagement.

Technical & Software

Microsoft Excel (Advanced), Data Input Systems, Computer Literacy, Reporting Tools.

Core Competencies

Problem-Solving, Strategic Thinking, Analytical Skills, Team Leadership, Results-Oriented, Decision Making.